In order to thrive, a staffing firm must continually grow and move forward. The best way to do so is by continually adopting new marketing strategies and expanding existing methods that have proved to be successful to your firm in the past.
Looking for new ideas? Harness the power of these marketing strategies to set your firm up for success.
Segment your market. Don’t try to be all things to all people. Identify the kinds of people you want to target on both the candidate and client side. This will enable you to make marketing decisions that deliver the best results.
Build relationships. You are your own best product. It’s not the services you provide or the talent you can source, it’s you; building one-on-one relationships with new and existing clients and candidates is the best way to increase your business. But simply establishing a relationship is not enough. You must continually nurture those relationships.
Market to existing customers. It’s so much easier to keep a customer than it is to acquire a new one. Don’t neglect the people who have put their trust in you. Keep them happy by offering the occasional freebie or upgrade. Develop campaigns to broaden and deepen your reach into their company.
Give away your ideas. Sounds counterintuitive, doesn’t it? But you know staffing. You know what works and what doesn’t. Make yourself a go-to resource that employers and candidates can turn to anytime and they’ll come to you first when they have a pressing need for your services.
Use social media to your advantage. Be consistent in how you present your brand in person, on the internet and on every social platform. Engage with people one-on-one to make human connections that can spark the beginning of a relationship. This informal level of communication can help create the right fit between clients and candidates.
Take a multipronged approach. Don’t put all your eggs into one marketing basket. You never know what’s going to grab someone’s attention. Sure, there are some great cutting-edge marketing options out there like inbound and PPC, but don’t underestimate the impact of a stand-out direct marketing campaign. Put together a program that leverages multiple approaches for the best results.
Offer seminars & webinars. Conduct presentations online or in person to share your knowledge or best practices. It’s one more way to present yourself as a thought leader and resource. It’s also a great way to get new leads to follow up on.
Update your website. If your site hasn’t be refreshed for a while, you’ll be surprised at the many options available to you. From state-of-the-art job boards, mobile optimization and SEO, you’ll have many options that will attract just the right clients and candidates.
About Avionté:
At Avionté, we provide software solutions for staffing firms that help you to operate more effectively and keep your operational costs down. Our comprehensive staffing software delivers integrated software systems that make it easier to drive growth, maximize profitability and streamline your administrative tasks, so you can focus on your serving your customers. To learn more about the many benefits of Avionté staffing software, contact us today.
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