In today’s competitive staffing market, candidates have more options and less time than ever to go through an extensive hiring process. The talent you’re trying to attract is drawn to new ways of working that offer a seamless, stress-free experience from job search to placement and even pay. The best agencies know that they need to treat their candidates like customers because, ultimately, experience matters.
Brittany Hodak, Customer Experience expert, speaker, and author of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates, emphasized this during a recent Avionté: Digital Edge podcast:
“Times have changed. We are living in an experience economy, and your customers aren’t just comparing you to your direct competitors. They’re comparing you to gig economy apps, Indeed, their dentist, doctor, and even the best restaurants and hotels they’ve experienced.”
Brittany HodakExperience Expert, Speaker, and Author
Staffing agencies at the forefront of innovation have recognized this shift, using robust mobile apps to streamline the entire candidate experience—from job search to onboarding, pay, and beyond. However, new technology requires investment, and some agencies are hesitant, fearing that their talent might not adopt their mobile app.
So, how do you ensure a successful engagement with your mobile staffing app? Much of it starts with developing a comprehensive plan for effective promotion and outreach across all the channels your talent frequents.
Talent will only use your app if they see its value. Be sure to clearly outline the benefits for your talent in your messaging. Here are some key points to highlight:
Make it super easy for your talent to get started. Use smartlinks sent directly to their phones that automatically invite them to log in without needing usernames or passwords. Remember, the simpler you make the process, the more likely talent will be willing to engage.
Your website, email, and social media platforms are prime spaces for promoting your new app. Make it front and center on your homepage with a clear call to action, and don’t forget to include images of the app to show that you’re mobile-first.
QR codes provide an easy, instant way for job seekers to connect with your agency and download your app. By placing QR codes in high-traffic areas and strategic spots, you can engage talent wherever they are. Here are some key places to consider:
The beauty of QR codes lies in their limitless placement options—and how they can instantly connect your talent with your app and business. So, get creative!
Showcase real success stories from candidates who have used the app to find work quickly and efficiently. To further boost engagement, consider offering welcome bonuses as incentives to new users who download the app and complete their profiles.
You could also implement referral programs, rewarding current users for referring friends with incentives like gift cards, bonuses, or exclusive resources. By building a network of engaged users, you’ll not only grow your talent pool quickly but also maintain high-quality candidates.
Leverage the content marketing materials you’re already creating to promote your agency and extend that effort to spotlight your mobile app. Write engaging blog posts, produce informative videos, and feature user testimonials that highlight how the app helps candidates find jobs faster and easier.
Consistently share this content across your website, social media, email campaigns, and other channels to ensure your app stays top of mind for potential talent. By integrating app promotion into your broader marketing strategy, you’ll build awareness and boost engagement.
Promoting your mobile staffing app goes beyond just launching it—it requires clear communication, smart marketing, and ongoing efforts to drive adoption. Keep the app top of mind by using QR codes, sharing content regularly, and making it visible across all channels.
Highlight how the app simplifies the candidate experience and offer incentives like welcome bonuses and referral programs that reward users with gift cards or other perks. By encouraging referrals, you’ll create a growing network of engaged talent that will set your agency apart in an increasingly mobile-driven world.
For Avionté clients, we also offer comprehensive resources to ensure smooth mobile app adoption, from webinars and customer support to a communications kit with templated emails and a strategic outreach calendar. With the right strategy and support, your mobile app can become a key tool for talent engagement, keeping your agency competitive.
Embrace the chance to meet talent where they are, and you’ll build lasting relationships that give your agency an edge.
Want to see how a modern staffing platform can help your staffing business be more efficient? Schedule a free consultation call today.
