Wondering how to get started with a sales cadence for your staffing business? Curious about sales cadence best practices for selling staffing services?
Crafting an effective sales cadence is essential for staffing agencies determined to close deals and cultivate meaningful relationships with prospects. While many agencies grapple with establishing a structured approach, creating a tailored sales cadence is vital for remaining top-of-mind with potential clients and guiding them effortlessly through the sales funnel. A thoughtfully designed cadence strikes the perfect balance between timing, messaging, and outreach frequency, maximizing engagement while ensuring prospects don’t feel overwhelmed.
Integrating automation with the right sales CRM can significantly enhance this process. By streamlining routine tasks like email outreach, call scheduling, and follow-up reminders, agencies can lighten their administrative load. This allows sales teams to focus on what truly matters: forging authentic connections and building trust with prospects rather than getting bogged down in repetitive chores.
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Knowing your potential clients is crucial. Different segments may require varying messaging, timing, and channel approaches. Address their pain points—such as high turnover or difficulties finding qualified candidates—tailoring your outreach to demonstrate your expertise and value.
Balance interactions to maintain interest without overwhelming prospects. Aim for 8-12 touchpoints over a few weeks using a multi-channel approach—phone calls, emails, social media, and mail drops—to reach prospects where they are most likely to respond.
A 3-4 weeks cadence strikes a good balance. Start with a higher frequency of touchpoints in the first week, then space out follow-ups to avoid overwhelming prospects while keeping the conversation relevant.
Each interaction should provide value and advance the conversation. Offer insights, case studies, or solutions to common problems, ensuring messages are concise, relevant, and personalized to capture attention.
Begin with a strong phone call to introduce your services and follow up with personalized emails reinforcing your initial conversation. Integrate social media interactions to stay visible without being intrusive.
Each follow-up should have a clear objective, addressing common objections and creating a sense of urgency when appropriate. Balance urgency with a consultative approach to avoid pressuring prospects.
To boost effectiveness, continuously refine your cadence by tracking engagement metrics and adjusting your outreach timing based on prospect responses.
Every interaction should include a clear next step, making it easy for prospects to move forward. Use softer CTAs initially, progressing to stronger requests as the relationship develops.
If engagement is lacking after your full cadence, be ready to change your approach or pause outreach. A “break-up” email can keep the door open for future interactions while prompting responses from undecided prospects.
By implementing these best practices, you’ll create a sales cadence that not only keeps your staffing firm top of mind but also enhances your chances of winning new clients.
Using a sales CRM to automate and manage your sales cadence is essential for staffing agencies looking to streamline their sales process. Automation takes care of repetitive tasks like sending emails, scheduling calls, and logging interactions, allowing your team to focus on building relationships and closing deals.
The right CRM ensures consistent and timely outreach, helping your team nurture prospects while reducing administrative workload. By automating these tasks, your sales team can maintain a steady flow of communication, ensuring no opportunities are missed and making it easier to convert prospects into clients.
Automates routine tasks, allowing sales reps to focus on personalized engagement with potential customers.
Ensures prospects receive a standardized sequence of touchpoints, creating uniformity across the sales cycle.
Delivers tailored messaging based on prospect behavior, nurturing leads with relevant content at the right time.
Triggers reminders for follow-ups automatically, ensuring timely engagement and preventing missed opportunities.
Offers analytics on campaign performance, helping you refine your strategy continuously.
Enables tailored communication based on individual prospect data, making interactions more impactful.
Supports growth by allowing you to create multiple cadences for different customer segments as your agency expands.
A common challenge agencies face is the lack of integration between their sales CRM and applicant tracking system (ATS). When these systems don’t communicate, recruiters are forced to manually re-enter data from the sales team into the ATS to create job opportunities. This process increases the risk of losing or delaying critical information, ultimately slowing down job placements.
However integrating your ATS with a sales CRM through an open API bridges this gap, allowing real-time data sharing between sales and recruiting teams. For instance, when a salesperson secures a new job opportunity, the recruiter can access this information and start the hiring process. This seamless flow of data helps your agency fill positions faster and stay competitive.
Through its Avionté+ program, Avionté offers open API integrations with a range of platforms that can help with your sales cadence process. In fact, several customers have already taken advantage of Avionté+ integrations to improve their sales efficiency. For example, through our partnership with Sense, an AI-powered talent engagement platform, clients can engage with both talent and sales contacts and place them into custom journeys. While Sense is primarily designed for recruitment, some customers have successfully used it for sales outreach, streamlining both processes even further.
Other customers have benefited from an integration with HubSpot’s sales and marketing cadence features. By syncing contacts bi-directionally between systems, sales teams can automate workflows, like sending a series of emails to prospects and automatically removing them from the sequence once they respond. This reduces manual work, making the entire process more efficient and seamless.
Additionally, Avionté’s Chrome LinkedIn extension allows you to see if a contact is already in your BOLD database. If not, you can quickly add them and include them in a sales cadence, all without duplicating communication later in the ATS. Clients have also explored creative solutions like SourceWhale, a Chrome extension that not only checks and adds contacts to BOLD but also allows you to instantly enroll them in a marketing cadence template you’ve designed.
And, finally, some customers have leveraged the open API system to integrate with marketing platforms like SHAZAMME, ClearEdge, and Haley Marketing, enhancing their ability to attract and retain clients while driving greater efficiency and success.
By following the best practices outlined above, you can develop a sales cadence that keeps your staffing firm top of mind for prospects, ensures consistent communication, and increases your chances of winning new clients. A well-structured cadence not only helps you stay organized but also shows potential clients that you are proactive, professional, and dedicated to addressing their staffing needs.
And while automation enhances efficiency by managing routine tasks, the true key to success lies in combining it with personalized, thoughtful interactions. Technology maintains consistency and scalability, but it’s the human touch that builds trust and rapport. In the end, a well-crafted cadence that integrates both will not only engage potential clients but also drive long-term success for your staffing business.
Want to see how a modern staffing platform can help your staffing business be more efficient? Schedule a free consultation call today.
