If you’re leading a staffing business, you’re surrounded by numbers. The real challenge isn’t collecting data—it’s about knowing which insights drive profitability. You can’t optimize what you don’t measure, but tracking everything isn’t the answer. The key is identifying the metrics that matter and using them to make smarter, more strategic decisions.
So, where should your focus be? What reports can shift you and your team from reactive decision-making to a proactive, profit-driven strategy? While many reports can help optimize your business, three metrics hit at the heart of what fuels long-term success: Gross Profit by Company, Sales by Industry, and Revenue by Activity.
These reports go beyond basic performance tracking. They uncover trends, highlight opportunities, and provide a clear roadmap for refining strategies—helping you strengthen relationships with your most profitable clients and invest in the areas that deliver the highest returns.
When you focus on the right data, you’re not just staying competitive—you’re setting the foundation for real, measurable growth.
Remember – not all revenue is good revenue. Some clients may generate significant dollars but contribute little to your profits due to high costs, low bill rates, or inefficient processes.
The Gross Profit by Company report offers a detailed breakdown of the actual profit each client is generating for your business. Unlike revenue-focused reports that only show top-line sales, this report delves deeper into your financial performance, highlighting the true profitability of each client —and where potential losses are hiding.
First, examine your total gross profit over time. Is it growing, flatlining, or declining? These trends reveal your business’s trajectory. Then, compare this to the number of companies billed. If profit is rising but from fewer clients, you may be consolidating. While this can signal efficiency, it also increases risk if those key accounts shrink or disappear.
Next, analyze your top 10 and bottom 10 clients. Who’s driving the most profit, and who’s barely contributing? You might find a handful of accounts generating most of your revenue, highlighting a major opportunity to increase profitability across your client base. This insight can inform targeted strategies for stronger engagement and growth.
Finally, assess pay and bill rates. If margins are thinner than expected, pricing adjustments or renegotiations may be necessary to ensure you’re capturing your full value.
Here are a few strategic moves to consider:
By focusing on these key areas, the Gross Profit by Company report helps you refine your strategy for both growth and long-term stability.
Industry trends are constantly evolving, and staying ahead of these shifts is crucial to maintaining robust sales and profitability. Some sectors experience seasonal peaks and valleys, while others offer steady, long-term growth potential.
The Sales by Industry report offers a comprehensive breakdown of your revenue across different sectors, giving you a clear view of which industries are driving your business forward and which ones may be stagnating or in decline. It’s not just about understanding where your revenue is coming from—it’s about spotting trends, uncovering opportunities, and recognizing potential risks before they impact your bottom line.
Use this report to spot demand patterns and adjust your sales strategy accordingly. If certain industries are growing fast, it may be time to increase your focus there. For industries with higher margins and less effort, shifting sales efforts could drive greater profitability.
This report also reveals which industries can sustain higher bill rates, helping you standardize pricing and ensure you’re not undervaluing your services.
To make the most of this report, consider these strategies:
By leveraging this data, you can stay ahead of industry shifts, optimize pricing, and refine your sales strategy to target the most profitable sectors.
Knowing how much effort it takes to generate revenue is just as important as understanding how much revenue you’re bringing in. The Revenue by Activity report helps you connect the dots between the effort your team is putting in and the revenue you’re seeing.
This report goes beyond just tracking revenue—it helps you understand where your time and resources are being spent, and if that effort is translating into profitable returns.
Start by analyzing activities by industry. Are there sectors where your team invests significant time with little return? If so, it may be time to shift focus. Next, review activity-to-revenue ratios—how much effort goes into each dollar earned? If certain industries demand more work for the same or less revenue, reallocating resources could boost profitability.
Also, compare top-performing sales reps with others. Are some closing bigger deals with less effort? Identifying what sets them apart—whether it’s their client mix, strategy, or focus—can help scale successful tactics across your team.
Consider these strategies:
By leveraging Revenue by Activity data, you can align your team’s efforts with the most profitable opportunities, driving efficiency and growth.
If you’re leading a staffing agency, you don’t have time to wade through endless reports—you need the right data, delivered in a way that drives action. Metrics like Gross Profit by Company, Sales by Industry, and Revenue & Activity are powerful, but only if they’re used to shape strategy. Insights alone don’t fuel growth—putting them into action does.
To make data work for you, your team needs access to automated reports that deliver the right information at the right time. Weekly Gross Profit by Company & Industry updates can keep leadership focused on big-picture trends, while a Revenue & Activity Breakdown helps sales managers double down on high-impact opportunities. Quarterly reviews of Margin & Pricing Insights ensure your pricing stays competitive and profitable.
But automation isn’t enough. Reviewing and acting on data needs to be a built-in part of your workflow. Embedding data-driven check-ins into team meetings turns insights into decisions, allowing your agency to adjust in real-time—just like a top recruiter fine-tuning their approach to engage the best candidates faster.
When data isn’t just collected but actively used, you create a culture where every decision is sharper, every move is more strategic, and your agency is positioned to grow—no matter how the market shifts.
At Avionté, we gather all the crucial data staffing agencies need to stay ahead and drive growth. Through our powerful Avionté INSIGHTS tool, key reports like Gross Profit by Company, Sales by Industry, and Revenue & Activity are always accessible and available at your fingertips.
Watch our latest video to see how Avionté INSIGHTS helps you find and leverage Gross Profit by Company data to drive smarter business decisions.
